September 22, 2021

255: Marketing Made Fun: Ann Bennett

52 minutes

If you’re a business owner, you know that marketing is essential, but it doesn’t have to be a drag. In today’s show, we’re taking a fresh and fun approach to the marketing piece of entrepreneurship. Join us to learn more!

Ann Bennett is the founder of Renegade Branding and has spoken across the country and around the world. She is a best-selling author, coach, and Brand Profit Builder who has shared the stage with thought leaders like Les Brown, Jack Canfield, Sandra Yancey, Jen Sincero, and more. Ann uses her marketing and branding genius to help women entrepreneurs (and a few good men) build their STAND OUT personal brands and boost their profits. She works with purpose-driven entrepreneurs who do transformational work to liberate and ignite their unique genius, authentic voice, and build a profitable brand platform. With over 25 years of experience in visual and graphic design, Ann has brought her talents to many major magazines from Popular Mechanics to Vogue. She stands by her personal slogan and the cornerstone of all her programs: “It’s smart to fit in . . . but it’s brilliant to stand out.”

In today’s show, Ann teaches us how marketing can be fun as she focuses on four different archetypes for marketing. Join us to find which type you are and how you can use that to be bold in your marketing endeavors.

Show Highlights:

How Ann came to the work she does today
How Ann’s personal 9/11 experience caused her to turn inward and recreate herself
How Ann developed clarity around marketing
How to make a connection by listening and asking questions
Four marketing archetypes that come from iconic personality styles:
The Nurturer--warm, loving, takes care of others
The Disruptor--bold, sassy, loves to upset the status quo
The Innovator--super creative, full of possibilities and new ideas
The Geek--practical, loves steps, formulas, and science
How the archetypes help people connect and engage with each other as we lead with our dominant personality style
How to say your message simply and concisely
How your authenticity will attract the people with whom you are supposed to work

Resources:

Connect with Ann

Facebook: Ann Bennett Marketing

Mentioned in this episode:

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By Meg Rentschler

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