Did you know all decisions are influenced by pain or pleasure? Listen to our newest episode to understand how this knowledge can be leveraged to achieve your goals.

Time Stamps

• 00:38 - Episode Intro
• 03:11 - The Change Formula Explained
• 06:05 - Understanding Resistance to Change
• 12:53 - Motivation and Human Behavior
• 21:12 - Leveraging Dissatisfaction for Motivation
• 23:39 - Overcoming a Scarcity Mindset
• 28:38 - The Power of Urgency and Decision Making
• 33:29 - Episode Takeaways

Snippets from the Episode

•   ”Work has to have a reward until it becomes a habit. But you have to figure out how to do something differently. You have to change your habits to do something differently. And if there is not sufficient reason to do it, you will not do it.” -Martin
•   “Urgency is so powerful. The best sales are all about urgency.” -Martin

Resources

• ⁠Never Enough: From Barista to Billionaire
• CFC Episode 222: The Change Formula
• 24 Things⁠ Construction Business Owners Need to Successfully Hire & Train an Executive Assistant
• ⁠Schedule⁠ a 15-Minute Roadblock Call
• Check out ⁠OpenPhone⁠
• Build a Business that Runs without you. Explore our ⁠GrowthKits ⁠
• Need Marketing Help? We Recommend ⁠Benali⁠
• Need Help with podcast production? We recommend ⁠Demandcast⁠

More from Martin Holland

• ⁠theprofitproblem.com⁠
• ⁠annealbc.com ⁠
• ⁠Email Martin⁠
• ⁠Meet With Martin⁠
• ⁠LinkedIn⁠
• ⁠Facebook⁠
• ⁠Instagram⁠

More from Khalil

• ⁠benali.com ⁠
• ⁠Email Khalil⁠
• ⁠Meet With Khalil⁠
• ⁠LinkedIn⁠
• ⁠Facebook⁠
• ⁠Instagram⁠

More from The Cash Flow Contractor

• Subscribe to our ⁠YouTube channel⁠
• Subscribe to our ⁠Newsletter⁠
• Follow On Social: ⁠LinkedIn⁠,⁠ Facebook⁠, ⁠Instagram, ⁠⁠X(formerly Twitter)⁠
• Visit our ⁠website⁠
• ⁠Email⁠ The Cashflow Contractor