The Modern Acre

255: The Data-Driven Case for Regenerative Agriculture with Proof's Shannon Boselli and Clara Cecil


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Shannon Boselli and Clara Cecil are the Head of Sales and Business Development and the Head of Customer Success, respectively, at Proof. Proof aims to lead the next evolution of business intelligence through verified ESG & Impact Data. They believe that all future decisions, whether it be business decisions, investment decisions, or broad consumer behavior, will be influenced by their effect on people and the planet. This can only be achieved through real-time access to verified impact data. Therefore, Proof is building the digital infrastructure that will drive that transformation in the market. Founded in 2019, Proof brought together a global team of experts in impact measurement, impact investing, and technology solutions to deliver an end-to-end solution that changes the way investors will make investment decisions for good.

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The Modern AcreBy Tim & Tyler Nuss

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