Mike Repole and Tom Brady announced this morning that they will join forces, merging Brady’s TB12 and Brady Brand into the athletic apparel brand NOBULL. Brady will become the company’s second-largest shareholder, behind Repole, and the duo plans to build a holistic wellness company centered around footwear, apparel, nutrition, and more. In this conversation, we cover a bunch of topics, including Mike’s background in the beverage industry, Tom’s transition from football to business, the future of NOBULL, the true value of athlete partnerships, and more. Enjoy!

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Ps. I recently launched a sports business community on Microsoft Teams. Join here: https://teams.live.com/l/community/FAAIJe0ERyXmJDuOQw