Show Notes: MLDC Book of the Week – Made to StickEpisode 259 of The HaltingWinter Podcast

Ever leave a meeting absolutely convinced your message was crystal clear, only to find out no one remembers it two weeks later? The problem isn't attention. It's stickiness.

In this episode, Seth Winterhalter translates the insights from Chip and Dan Heath's Made to Stick to public sector realities, showing why even brilliant ideas die when buried under complexity. From city hall presentations to community engagement plans, he explores the six traits that make ideas memorable—Simple, Unexpected, Concrete, Credible, Emotional, and Stories—and why mastering them can turn your communication into culture.

Join the MLDC for the Complete 5-Part Series

The Municipal Leadership Development Circle (MLDC) is a network of local government leaders from across North America, including city/county managers, administrators, and department heads, giving you access to: ✔ A weekly podcast series breaking down one book for municipal applications ✔ Daily blog reflections and implementation tools ✔ Our live, weekly, virtual mastermind session ✔ Monthly webinars with relevant training from local gov leaders

➡ Learn more at www.HaltingWinter.com

Resources Mentioned

• Book: Made to Stick by Chip & Dan Heath
• MLDC Info: www.haltingwinter.com/mldc

Connect with Seth

• LinkedIn: www.linkedin.com/in/sethwinterhalter
• Website: www.HaltingWinter.com