Founded by his great grandfather, the Hirsch watch strap brand has gone on to become a household name in the Swiss watch industry. Nikolaus himself is an entrepreneur, who has already made the Forbes 30 under 30 list and is relentlessly innovating Hirsch to become relevant in the digital age. With a history of entrepreneurship in the family, there is an innate grit and belief in oneself that Nikolaus possesses that we can all learn and appreciate.