William Lunderman, Principal Partner at Lunderstorm LLC and Instructor at the Parsons School of Design, shares how to apply four key principles of design thinking to create a hit in the market, every time, and reveals why creative leadership is more like being in a jazz ensemble than an orchestra.

Pressed for time? Catch the key takeaways at the 50 minute mark.

And if you’d like to learn more about how to apply design thinking to your work, read our latest blog.