<a href='https://www.linkedin.com/in/derico/'>Nicolas Derico</a> is Director of Marketing at Wayflyer. FINITE podcast host Alex Price took time to record an episode with Nicolas focused on the 'B2C-ification', sometimes talked about as the humanisation of B2B marketing. Nicolas has some refreshing perspectives on building a more human and authentic brand in the B2B space, and some other B2B tech companies that are worth watching too. The FINITE Podcast is made possible by <a href='https://93x.agency/'>93x</a>, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

Nicolas Derico is Director of Marketing at Wayflyer. FINITE podcast host Alex Price took time to record an episode with Nicolas focused on the 'B2C-ification', sometimes talked about as the humanisation of B2B marketing. Nicolas has some refreshing perspectives on building a more human and authentic brand in the B2B space, and some other B2B tech companies that are worth watching too. The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

<a href="https://www.linkedin.com/in/derico/" rel="noopener noreferrer">Nicolas Derico</a> is Director of Marketing at Wayflyer. FINITE podcast host Alex Price took time to record an episode with Nicolas focused on the 'B2C-ification', sometimes talked about as the humanisation of B2B marketing. Nicolas has some refreshing perspectives on building a more human and authentic brand in the B2B space, and some other B2B tech companies that are worth watching too. The FINITE Podcast is made possible by <a href="https://93x.agency/" rel="noopener noreferrer">93x</a>, the leading digital marketing agency for B2B technology businesses delivering SEO &amp; PPC strategy that drives leads, pipeline &amp; revenue growth.

#26 - 'B2C-ification' of B2B marketing with Nicolas Derico, Director of Marketing at Wayflyer

The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software &amp; SaaS sectors to talk all things B2B marketing &amp; B2B growth. FINITE is the community for B2B Technology &amp; SaaS Marketers to connect, share, learn &amp; grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software &amp; SaaS companies.&nbsp; In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.

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The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth. FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies.  In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.

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#26 - 'B2C-ification' of B2B marketing with Nicolas Derico, Director of Marketing at Wayflyer

#26 - 'B2C-ification' of B2B marketing with Nicolas Derico, Director of Marketing at Wayflyer

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