26. Unlock the story telling secrets that drive successful branding and connect with your ideal customers effectively. Bobby Umar emphasizes the importance of understanding the target audience's pain points and bliss points to craft resonant stories and content. He suggests using video content, social media, and real people testimonials to create authenticity and amplify the brand's voice.

Todays Free Downloadable Guide: Strategic Solutions To Grow Your Brand. Category Management empowers brands to maximize success through data-driven insights and fact-based selling. A comprehensive overview of the advanced tactics and strategies big brands rely on. This guide will level the playing field for your brand by providing actionable insights and strategies to grow sales and profits - what retailers REALLY want! Updated from my submission to the Natural Products Field Manual.Get instant access on the show webpage: RetailSolved.com/session26