Susan McPherson is a profound, serial connector who has built longstanding relationships with the most influential leaders in social impact and CSR. She is the founder of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact, and the author of the upcoming book, “The Lost Art of Connecting” which will be released in March 2021.

I’m excited for you to hear my conversation with Susan. Her message around life being about detours and not the destination is crystal clear. In this episode, she talks about finding the silver lining in a tragic event that she experienced in her 20s and years later, not having a paycheck at age 48. If you’re in the social impact space or work in corporate social responsibility, you might particularly love hearing from Susan because she is a force and leading voice in the sector.

You can get a copy of Susan's Book "The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships" amazon.com/Lost-Art-Connecting-Meaningful-Relationships/dp/1260469883

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