In this episode, I welcome Dolly DeLong, Systems and Workflow Wizard, and experienced virtual summit host, to demystify virtual summits and reveal the special touches that create outstanding attendee experiences.

Dolly shares her strategic approach for the upcoming Black Friday Insider Summit, from early speaker pitching to thoughtful automations, ensuring smooth execution and attendee engagement.

Swipe Dolly’s approach to clear communication, meticulous planning, and intentional nurturing of attendees and speakers alike for your first or next summit.

What we cover:

• Intentional Pre-Summit Strategies: How early pitching and clear communication with speakers and attendees set summits up for success.
• Special Touchpoints for Attendee Delight: Leveraging personalized videos and strategic email nurturing to build trust and excitement.
• Automations and Tech Tools: Utilizing clever tech to streamline and automate summit logistics.
• Maximizing Engagement and Attendance: Keeping attendees engaged through strategic email communication.
• Feedback and Continuous Improvement: Collecting valuable feedback from both attendees and speakers to refine and improve future summits.

Mentioned Resources (affililate links):

The Black Friday Insider Summit 2025 (26 - 28 August 2025)

Bonjoro

Deadline Funnel

Summit in a Box

Hello Audio

Connect with Dolly DeLong:

Website: https://systemsandworkflowmagic.com/

Instagram: https://www.instagram.com/dollydelongeducation/

Dolly's Podcast: https://systemsandworkflowmagic.com/podcast

View the episode transcript here.

Where to from here?

Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!

Find out how you can get my strategic customer experience brain on your brand here.

Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!

Check out my favourite CX tools and resources here.

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