Another Black Friday has come and gone...I'm guessing that many of you offered discounts to your clients in hopes to bless them with some holiday love. Sadly, many of you end up offering Black Friday discounts to your clients when you don't need to. In today's episode, we share what we did about 10 years ago in our salon when we decided to jump in the Black Friday train. We went crazy and made a lot of money in just a few days...and then paid for it in a huge way over the next year. Hopefully, you'll learn from our story why you need to be very strategic in how you approach Black Friday and we share some ideas on what you can do on this yearly celebrated event. ANNOUNCEMENTS:⁣LASHCON 2022 REPLAY ON SALE SOON!Did you miss coming to LASHCON? If so, no worries...we have you covered. We will be launching the replay of all the sessions on Sunday and Monday very soon. Keep an eye on our social media or on our website www.thelashconference.com and we'll be launching our 2022 LASHCON replay very soon. TUSSANEE'S LASH RETENTION AND STYLING COURSEWe will be launching our 2023 schedule soon. Our classes are up for sale on our website: www.lashcastproductions.comOr go to our IG page and look for the link in the bio.⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@[email protected]⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: [email protected]