We are excited to have Otto Mitter back to talk about Educational Marketing...or what I like to call it content marketing. Before social media was created, most marketing focused on trying to explain features and benefits, hoping you'd see this and buy the product or service. All that changed with social media. Now most influencers and companies focus on giving people value through helpful information on social media. In today's episode, Otto goes into how Elleebana approaches educational marketing and how extremely effective it is in growing your business. Otto shares a ton of useful info and tips on this important marketing tool. ANNOUNCEMENTS:⁣LASHCON 2022 REPLAY WILL BE ON SALE SOON!Did you miss coming to LASHCON? If so, no worries...we have you covered. We will be launching the replay of all the sessions on Sunday and Monday very soon. Keep an eye on our social media or on our website www.thelashconference.com and we'll be launching our 2022 LASHCON replay very soon. TUSSANEE'S LASH RETENTION AND STYLING COURSEWe will be launching our 2023 schedule soon. Our classes are up for sale on our website: www.lashcastproductions.comOr go to our IG page and look for the link in the bio.⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@[email protected]⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: [email protected]