This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

"Beyonde" is a customer experience consulting firm based in Sydney Australia, with a single-minded focus on identifying, evaluating, and implementing the best global solutions to create compelling loyalty concepts.

This episode features the latest customer strategy and inspiring loyalty propositions that the Beyonde team are exploring.

Listen to hear Managing Director Simon Rowles talks about data – no longer as “the new oil” but as an even more powerful and profitable asset now that it is becoming increasingly share-able even despite our increasingly restrictive privacy laws worldwide.

We also hear some incredible statistics around a way to drive customer or employee loyalty using the power of fractional ownership, as well as increasingly important option to allow loyalty members to aggregate their rewards across programmes.

Show Notes:

1. Simon Rowles - Managing Director, Beyonde
2. Beyonde
3. Favourite program : Commonwealth Bank of Australia – Yello : https://www.commbank.com.au/latest/recognition.html
4. Yello is a loyalty program (“The end game – you framed it as a loyalty platform – is exactly that,” said Norton-Smith).
5. Data is the new "nuclear waste" from David Birch
6. Cross Company Customer Data Sharing from Ixup
7. Banks launching data sharing services
8. Points pooling with Swapi and Bakkt
9. Fractional shares as loyalty rewards with Upstreet
10. Fractional Carbon Credits as loyalty rewards with BetaCarbon
11. Renting instead of buying at an apparel retailer with RNTR
12. A secondary market for fashion with Reflaunt
13. Carbon Tracking in bank apps with Cogo
14. NFTs before they were NFTs – Ben & Jerrys and BlockV