Joe is joined by Nicole Jeter West, CEO of Underdog Venture Team, a hybrid VC fund and marketing services business with a mission to promote investment in businesses founded by women and people of color. Prior to Underdog, Nicole has worked at the New York Knicks, USTA, Legends, LA 2028, and more. In this episode, Nicole talks about her start in the sports industry and how she has combined her entrepreneurial drive with her passion for sports, fashion, and more. Additionally, Nicole provides invaluable expertise for young entrepreneurs, highlighting the importance of diversity, trust, and interpersonal relationships. You do not want to miss out on this exciting and engaging episode on The CUSP Show. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Tom Cerny (@Tom_Cerny19), Yash Agarwal’22(@yashagarwal655), Sam Marks ‘22, and Connor O’Neill ‘22, with Jillian Quinn ‘22 (@JillianMQuinn) and Dominique Smith ‘22 managing social media efforts.

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