Joe and Tom are joined by Boris Gartner, who is the CEO of LaLiga North America, a joint venture between Relevent Sports, a multinational media, sports, and entertainment group, and LaLiga, Spain’s top-flight soccer competition, and professional association. In this edition of the CUSP Show, Joe and Tom talk with Boris about his stellar media career with Univision and Televisa before joining the sports industry. Boris shares his experiences in forging incredible strategic partnerships with some of the largest media conglomerates and credits his learnings from the real estate industry in the early stages to have helped him in his professional career. He discusses the mission and expansion strategy for LaLiga in the US market, explaining the five pillars of their growth strategy. Boris further elaborates on their TV broadcasting rights deal with ESPN/Disney, explains their NFT deal with Dapper Labs, and stresses the importance of adopting digital technologies to serve their fans better. You do not want to miss out on this engaging and insightful episode on The CUSP show. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Tom Cerny (@Tom_Cerny19), Yash Agarwal ’22 (@yashagarwal655), Sam Marks ’22, and Connor O’Neill ’22, with Jillian Quinn ’22 (@JillianMQuinn) and Dominique Smith ’22 managing social media efforts.

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