The Earth Observation business is growing and changing fast. Technological trends such as cloud computing and machine learning capabilities and improved software driven automation are streamlining the image to insights process. In addition business trends such as the increase in volume based imagery subscriptions and the rise of analytics are expanding opportunities in the value chain. The key question is how to take advantage of those opportunities?  Dr. Shay Har-Noy, Vice President and General Manager, Platforms at DigitalGlobe discusses how location data is the new database and boldly states that the location map is the new operating system. Dr. Har-Noy also shares his views on the new space economy and how it’s becoming more and more accessible to everyone.