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You have book marketing questions, we have answers. Thomas Umstattd, Jr. is my guest today and he is a wealth of book publishing, marketing and podcasting knowledge!
Thomas is host of both the Christian Publishing Show and the Novel Marketing podcasts and we chat about ALL THE THINGS.
[6:25] How early should authors start building their platform to have a strong book launch?
[11:45] Why is having an engaged email list so important to publishers?
[15:00] Scratching your potential readers’ itch with a ‘reader’ magnet
[19:07] Advice for authors starting a podcast
[26:34] Maximize the back of your book to build your email list and sell more books
[30:00] Hosting a Guestcast to share your podcast interviews
[41:03] His podcast host directory (w/ email addresses)
Thomas' Guestcast
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Thomas' Website
RELATED EPISODES:
Pitching Only When You Launch a Book? Common Podcast Pitching Mistake #8 (and How to Fix It)
6 Ways to Repurpose Your Interviews as a Podcast Guest
How to Be a Great Podcast Guest When You Promote Your Book as a Christian Author
📋 Podcast Pitching Tracker
🎧 LISTENERS TO READERS (grow your email list with a private podcast)
📥 CREATE YOUR PRIVATE PODCAST READER MAGNET:
Private Podcast Toolkit (special listeners' price!)
💛 FAVE PODCASTING RESOURCES:
☑️ START YOUR AUTHOR PODCAST CHECKLIST
🎙️ Microphone
🎧 Hosting (Buzzsprout)
📥 Private Podcast Hosting (Hello Audio)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)
LET'S CONNECT:
IG/Threads
Linkedin
Note: affiliate links may be included. I only share products I use that you will love! - Kim
By Kim Stewart, Book Marketing Strategist for Nonfiction Authors5
227227 ratings
You have book marketing questions, we have answers. Thomas Umstattd, Jr. is my guest today and he is a wealth of book publishing, marketing and podcasting knowledge!
Thomas is host of both the Christian Publishing Show and the Novel Marketing podcasts and we chat about ALL THE THINGS.
[6:25] How early should authors start building their platform to have a strong book launch?
[11:45] Why is having an engaged email list so important to publishers?
[15:00] Scratching your potential readers’ itch with a ‘reader’ magnet
[19:07] Advice for authors starting a podcast
[26:34] Maximize the back of your book to build your email list and sell more books
[30:00] Hosting a Guestcast to share your podcast interviews
[41:03] His podcast host directory (w/ email addresses)
Thomas' Guestcast
PowerPress Plugin
Thomas' Website
RELATED EPISODES:
Pitching Only When You Launch a Book? Common Podcast Pitching Mistake #8 (and How to Fix It)
6 Ways to Repurpose Your Interviews as a Podcast Guest
How to Be a Great Podcast Guest When You Promote Your Book as a Christian Author
📋 Podcast Pitching Tracker
🎧 LISTENERS TO READERS (grow your email list with a private podcast)
📥 CREATE YOUR PRIVATE PODCAST READER MAGNET:
Private Podcast Toolkit (special listeners' price!)
💛 FAVE PODCASTING RESOURCES:
☑️ START YOUR AUTHOR PODCAST CHECKLIST
🎙️ Microphone
🎧 Hosting (Buzzsprout)
📥 Private Podcast Hosting (Hello Audio)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)
LET'S CONNECT:
IG/Threads
Linkedin
Note: affiliate links may be included. I only share products I use that you will love! - Kim

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