27. Explore how natural organic shoppers differ from traditional consumers and what retailers must do to attract them. There is a growing demand for organic products. They are driving the sustainable growth across every category. Learn why leveraging the core natural shopper, a committed organic consumer, with integrated segregation as the best strategy to grow natural, organic and mainstream product sales. This is a talk I gave to the CMA.

Todays Free Downloadable Guide: Strategic Solutions To Grow Your Brand. Category Management empowers brands to maximize success through data-driven insights and fact-based selling. A comprehensive overview of the advanced tactics and strategies big brands rely on. This guide will level the playing field for your brand by providing actionable insights and strategies to grow sales and profits - what retailers REALLY want! Updated from my submission to the Natural Products Field Manual.Get instant access on the show webpage: RetailSolved.com/session27