Chris Johnson is the Head of A&R at SoundCloud, where he helps emerging artists grow, connect with fans, and monetize their music. With years of experience in artist development, he understands the challenges of breaking through in today’s competitive industry. Chris is passionate about community engagement, creative freedom, and helping artists take ownership of their careers.

In this episode, he shares why fan engagement is essential, how artists can make money from their music, and why spontaneity in releases can be more effective than over-planning.

Key Takeaways:

• Building a loyal fan community is essential for long-term success.
• Artists need to take control of their monetization to sustain their careers.
• Releasing music more spontaneously can create stronger fan connections.

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Learn more about SoundCloud: https://artists.soundcloud.com/

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