Joe is joined by Haley Price, the head of North America Sports Sponsorships at Tata Consultancy Services, where she oversees all sports sponsorships for TCS in the U.S. and Canada, including the TCS New York City Marathon, Jaguar TCS Racing (Formula-E), and the Philadelphia Flyers. In this episode, Haley speaks about her journey into the sports industry, prioritizing sustainability and technology, and creating a positive company culture built around the running community. Finally, Haley provides key insight for the next generation in the sports industry, highlighting the importance of being humble and asking questions. You do not want to miss out on this exciting episode on The CUSP show. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Yash Agarwal ’22 (@yashagarwal655), Sam Marks ’22, and Connor O’Neill ’22, with Jillian Quinn ’22 (@JillianMQuinn) and Dominique Smith ’22 managing social media efforts.

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