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A single pricing decision can change the fate of a company—and the families it serves. Camille sits down with Mary Fusillo, CEO of Family Solutions International, to trace her path from ER nurse and ICU leader to fertility entrepreneur who rethought pricing, unbundled services, and built a national program that gives intended parents real choice without losing the human touch.

We walk through the evolution of egg donation, from early, limited options to today’s transparent, data-rich matching with deep health histories and video profiles. Mary breaks down who uses donor eggs now—women facing diminished ovarian reserve, single dads, and same-sex couples—and why fresh donor cycles often deliver stronger pregnancy rates than frozen eggs. If you’re career-focused and considering kids later, you’ll get actionable guidance on timelines, realistic success odds, and the true costs of egg freezing, plus how employer benefits can help. For donors, Mary explains safety, physiology, and the ethical guardrails that cap cycles to protect health and genetic diversity.

On the business side, Mary shares the hard-won lessons: why being “the cheapest” slowed growth, how a simple whiteboard session revealed the power of raising prices slightly above average, and how unbundling legal, psych, and escrow fees clarified value while improving margins. Cutting credit card fees, automating CRM touchpoints, and keeping interviews personal turned a scrappy startup into a trusted resource. She also opens up about boundaries, timers, and a weekend ritual of real rest that kept her present for her twins and resilient through 18 years of entrepreneurship.

If you’re building a service brand or navigating fertility choices, this conversation blends strategy, science, and empathy. Hit follow, share with a friend who needs it, and leave a quick review—your support helps more people find clear answers and the courage to value their work.