273. If you're trying to scale a food brand, stop improvising.

Growth isn't luck. It's sequence: strategy → execution → retail trust → repeatable demand.

If you're building a food brand right now, you're probably feeling the weight of a thousand decisions—distribution, cashflow, supply chain, retail expectations, investor pressure, and the constant push to "scale faster." But here's the hard truth most founders don't hear until it's too late:

Your brand will only grow as strong as the foundation beneath it. And most brands don't realize their foundation is cracked until the damage is already showing up on the shelf.

Building a strong foundation is crucial for food brand growth, as it prevents collapse and accelerates profitable growth. A robust business plan, clear goals, and regular foundation audits are essential components of this foundation. By focusing on these fundamentals, brands can achieve clarity, stability, and the confidence to scale successfully.

Here's what that looks like.

1. A Robust, Living Business Plan

2. Goals That Guide Your Decisions

3. Annual (and Ongoing) Foundation Audits

4. Investor Readiness Is Retail Readiness

The 30 Days to Prosperity Challenge is relaunched as a masterclass to help emerging CPG founders scale profitably. The series focuses on building systems, discipline, and retail execution for sustainable growth, rather than simply increasing distribution. It provides actionable strategies, retail insights, and tools to help founders align their brands with retailer goals and convert shoppers into loyal customers.

Action step: write your next 90 days as 3 phases: build / prove / scale. What phase are you in right now?