273. Most food brands don't fail because of product—they fail because the foundation cracks under growth. In Day 1 of 30 Days to Profitable CPG Growth, I explain why scaling without strong fundamentals quietly destroys margins, forecasts, and retailer trust. You'll learn how distraction hides the real growth drivers, why foundations must be revisited continuously, and what systems retailers and investors expect before saying yes. This episode resets how you think about scale—and why strong foundations accelerate profit instead of slowing it down.

The 30 Days to Profitable CPG Growth is relaunched as a masterclass to help emerging CPG founders scale profitably. The series focuses on building systems, discipline, and retail execution for sustainable growth, rather than simply increasing distribution. It provides actionable strategies, retail insights, and tools to help founders align their brands with retailer goals and convert shoppers into loyal customers.

If you're trying to scale a food brand, stop improvising. Growth isn't luck. It's sequence: strategy → execution → retail trust → repeatable demand.

Action step: write your next 90 days as 3 phases: build / prove / scale. What phase are you in right now?

For additional inspiration listen to the following Bulletproof Your CPG Brand podcast episodes:

🎙️ 142 Maximize Sales With A Solid Business Plan Today, Michael J. O'Donnell

🎙️ 4 Strategies To Grow Sales And Profits Effectively

🎙️ 115 Success = Brand Strategy + Execution Essentials, Michael J. O'Donnell

Day 1 of the Free 30 Days to Profitable CPG Growth

Tip of the day: You put your whole heart and soul into creating a product to revolutionize the category, shouldn't your go-to-market strategy be as innovative as the ingredients in your package. Building a solid foundation today will support explosive growth tomorrow and beyond.

What do you plan to do to strengthen your brands foundation?

You can get the episodes free guide and show notes at: RetailSolved.com/session273