This episode is sponsored by Points, a Plusgrade company.

Read more about their Exchange solution as a growth channel for loyalty programs here.

"The Loyalty Report" features loyalty research with tens of thousands of consumers in North America, so this annual research report is a huge help for our industry to learn from.

Today I share the top insights shared from my 2021 interview with Phil Rubin, who explained their latest loyalty learnings, such as the increasing importance of being loyal to your customers (rather than simply expecting it from them).

Show Notes:

1) Phil Rubin Interview on The Loyalty Report 2021

2) Phil Rubin

3) Bond Brand Loyalty

4) Let's Talk Loyalty Episode#255: The Loyalty Report 2022