274. Understanding how your business works, particularly your sales engine, is crucial for scaling and achieving growth. This involves knowing the rules of the game, simplifying your business to its core functions (making and selling), and learning from both successes and failures. By mastering these aspects, you can gain a competitive advantage, build trust with retailers and investors, and align your team for success.

Most founders struggle with the day-to-day mechanics of running a business. It's normal. But here's the truth you can't afford to ignore:

You cannot scale what you don't understand.

And not understanding how sales really work at retail is one of the fastest ways to sabotage your own runway.

Once you understand those rules, you can stop playing defense. You can start using the advanced strategies we're talking about in this series, my podcast, my webinars, and my guides to maximize every opportunity instead of constantly feeling like you're behind.

You were not born knowing how to launch and scale a brand. No one is. But you can learn how your business works at a deep level. And when you do, everything changes:

Retailers trust you more.

Investors see you as less risky.

Your team feels more aligned.

You gain control over your growth instead of feeling dragged by it.

Download the free accompanying guide for this episode at https://retailsolved.com/op/guide25/