Today on the podcast I'm talking about shifting your brand position. 

When you're looking to shift your brand position there are few key things that you have to do, but I want to talk about what brand position is, the elements of brand positioning and then we'll talk about how to shift yours. 

I talk about this in a number of my masterclasses and I give the example of a grey leather pull-string bag.  I show 2.  Both are grey, both are leather, both have metal hardware, and both look similar, but one bag is $199 from Country road and the other $3999 from Chanel. 

The only real difference apart from some design elements. 

Google says: A Brand positioning refers to the unique value that a brand presents to its customer. It is a marketing strategy brands create to establish their brand identity while conveying their value proposition, which is the reason why a customer would prefer their brand over others. 

To read the transcript and access the show notes head to www.suzchadwick.com/pod277

To join the Bold Business Academy and dive more into this head to www.suzchadwick.com/bba

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