March 02, 2022

277: Uncomplicate Entrepreneurship with Podcast Guesting: Kristin Molenaar

40 minutes

We are discussing a timely topic and one that is near and dear to my heart. This episode centers around how we can uncomplicate being an entrepreneur and coach through being a guest on podcasts. Besides being fun, appearing on podcasts is another great way to create value and increase our visibility in front of our target audience. Join us to learn more!

Kristin Molenaar is an entrepreneur-enthusiast who lives by the mantra, “Work less + Make more.” She enjoys helping entrepreneurs ditch vanity metrics for true, profitable connections. As the CEO of YesBoss, a podcast booking agency that helps entrepreneurs elevate their visibility and credibility, Kristin helps them scale their businesses without becoming full-time marketers.

Show Highlights:

● The unfolding of Kristin’s entrepreneur journey with its failures and successes to get where she is today

● Why the most successful root of podcast guesting is connecting with people

● The misconceptions and true facts about podcast guesting

● Why Kristin refers to podcast guesting as “networking on steroids”

● What Kristin wants people to know about branching out into podcast guesting:

○ Find them: In asking for podcast appearances, figure out how you can add the most value to the podcast’s audience. (Kristin explains how to craft your talking points and bio.)

○ Pitch them: Find podcasts that are aligned with your message. (Kristin explains her gold nugget research strategy, “follow the influencer path.”)

○ Keep them: Look for additional collaboration opportunities with the host. (Kristin explains several ways to continue to nurture the relationship and provide value for the podcast host.)

● What Kristin means by “vanity metrics” in your business: attracting, attracting, attracting in business without nurturing, selling, and retaining

● Kristin’s advice: “Don’t overlook the impact you can have as a podcast guest, even on newer podcasts. Bigger isn’t always better; more connected is better.”

Resources:

Connect with Kristin

Yesbossva.com and LinkedIn

Connect with Meg

STaR Coach Show

Mentioned in this episode:

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By Meg Rentschler

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