Today’s conversation brings you much value around what you charge for your coaching services. You’ll find ideas to tweak your mindset and find clarity about the transformation you bring to your clients. Join us to learn what you can do today to become a premium coach!

Frank Macri is the founder of Thriving Coach Academy. When he started on his coaching journey over seven years ago, Frank didn’t have prior business experience or a large online following. Still, he discovered a unique process that allowed him to take his business from zero to multiple six figures before turning 30, making him one of the most successful millennial coaches in the industry. Now Frank has trained and mentored over 1000 individuals looking to start their own coaching practices. He also hosts the Life Coaching Secrets podcast. In our conversation, Frank explains how limiting beliefs and myths hold many coaches back in what they charge, along with how we can best serve our clients with premium offerings of the value we can bring.

Show Highlights:

● Frank’s journey to where he is today, dedicated to training coaches better as business owners

● The myth: “You shouldn’t get paid well for doing what you love.”

● What it means to be a premium coach: charging $2K-10K per client

● The difference between a traditional life coach and a premium coach–how to break down the numbers strategy

● How Frank works with coaches to get over mindset problems and limiting beliefs

● How Frank categorizes three types of buyers of coaching services

● Another myth: “It’s easier to sell coaching services for a cheap price.”

● How you can charge a premium and be the person who showed up for your clients and gave them a chance at the transformation they want

● Why resourceful people will always find a way to afford what they really want

● How to make clear to clients the cost of their inaction and the value you offer

● How to look at your clients through the “heroic lens” and not the “victim lens”

Resources:

Connect with Frank:  Thriving Coach Academy

Find Frank’s podcast, Life Coaching Secrets

I’m enrolling for my next mentor program! Find out more at STaR Coach Show.

Mentioned in this episode:

Mentor Program

If you're working toward your ACC or PCC credential, or if it's time to recertify your ACC mentor, coaching isn't just a requirement on a checklist. It's one of the most transformative investments you can make in yourself and your coaching. I've taught or mentored over 2000 coaches, and I hear the same thing again and again. I came because I had to, and I am so glad that I did. Coaches tell me they walk away with renewed energy, deeper confidence and a community of peers who genuinely support each other. Here's what you need to know right now. Mentor coaching must span a minimum of three months, so the time to start is not when your credential is just about to expire. And if you complete your hours in 2026, you get ahead of the upcoming ICF changes, which means peace of mind along with skill development. My fall cohort is already filling up. Every group is capped at ten.

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you.