Discover how 29-year-old Shaun Sykes transformed from a labor worker dragging brush to the proud owner of Arbor Image, a thriving tree care company. In this revealing conversation, Shaun shares the exact systems that allowed him to cut $47,000 in monthly overhead, increase gross profit margins from 40% to over 60%, and structure a successful ownership transition—all while making both clients and team members happier.

What You’ll Learn

• How to identify and cut unnecessary overhead that's killing your profits
• Practical strategies to increase your gross margins by 20%+ within months
• Why your pricing fears are holding you back (and how to overcome them)
• How to implement pay-for-performance systems that make your team more efficient
• Ways to leverage global talent to multiply your business capabilities

Time Stamps

• 01:16 - The Glass Wall Incident
• 03:30 -Tree Talk: Assessing the Yard
• 04:37 -Meet Shaun Sykes: From Laborer to Arborist
• 08:35 -The Business of Tree Care
• 17:36 -Taking Ownership: The Journey to Becoming a Business Owner
• 34:16 -Legal Aspects of the Deal
• 37:56 -Cutting Overhead Costs
• 43:46 -Leveraging Virtual Assistants for Efficiency

Snippets from the Episode

• "My unique skill isn't being an arborist, it's aligning incentives. That is my number one skill. I love writing up incentive plans and working with the team on bonus programs." - Shaun Sykes, Owner of Arbor Image
• "We were paying out less money per job on labor than we ever had, and they are making more money than they've ever had." - Shaun Sykes on the pay-for-performance results
• "We made a 20% price increase, didn't see a drop in close rate. So we took another 20-30% increase, and then finally saw a small drop to about 50% close rate." - Shaun Sykes on pricing courage
• "The biggest thing that started the confidence to make changes was getting our marketing in order and having way more than enough leads." - Shaun Sykes on transformation catalyst
• "Nearly every change we were scared to make ended up getting us more customers because we came across as more professional."- Shaun Sykes on implementing systems

Key Takeaways

1. Start with your bookkeeping
2. Track every lead source religiously
3. Raise prices until you see resistance
4. Align incentives across your entire team
5. Cut overhead ruthlessly ($47,000 monthly)
6. Require deposits and payment methods on file
7. Leverage global talent for critical admin roles

Resources

• ⁠⁠⁠24 Things⁠⁠⁠ Construction Business Owners Need to Successfully Hire & Train an Executive Assistant

• ⁠⁠⁠Schedule⁠⁠⁠ a 15-Minute Roadblock Call

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• Need Help with podcast production? We recommend⁠⁠⁠ Demandcast⁠⁠⁠

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