Joe and Tom are joined by Jared Orton, President of The Savannah Bananas. Leading with the “fans first, entertainment always” philosophy, Jared passionately describes the story of The Savannah Bananas. He discusses how they pioneered the “Banana Ball,” an alternate form of baseball that combines traditional baseball with entertainment, making the sport a spectacle for the fans. Jared further elaborates on how the showmanship displayed while playing the sport of baseball has attracted incredible talent and huge crowds from across the country. He also shares insights into their robust digital marketing and media plan, which has allowed them to grow to more than 600K followers on social media and led to deals with media giants like ESPN. You do not want to miss out on this engaging and insightful episode on The CUSP show. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Yash Agarwal ’22 (@yashagarwal655), Sam Marks ’22, and Connor O’Neill ’22, with Jillian Quinn ’22 (@JillianMQuinn) and Dominique Smith ’22 managing social media efforts.

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