What happens if you are doing a smaller study, but you identify an opportunity to sell-on a larger, more lucrative and glamorous strategy study? In this podcast I explain how the opportunity for sell-on strategy work is evolving at LAB, the financial services client whose strategy study we are live-blogging, and how an elite firm would handle the situation. It has nothing to do with sales. Related: - Learn more about strategy from our corporate strategy training - strategy library