What is "process" in analytics? On the one hand, it can be seen as a detailed sequence of minutia by which anything that needs to be repeated in the world of analytics gets carried out in a structured and consistent manner. On the other hand, that’s the sort of definition that strikes terror and rage in the hearts of many souls. Some of those souls are co-hosts of this podcast. Even the more process-oriented co-hosts bristle at such a definition (but for different reasons). So, what ARE some of the core processes in analytics? And, what is the appropriate balance between establishing a prescriptive structure and leaving sufficient flexibility to allow human judgment to adapt a process to fit specific situations? Those are the sorts of questions tackled on this episode, which was released on time with all of its underlying component parts thanks to a reasonably robust…process.

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