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#28 Creating an effective Marketing attribution model - with Daniel Foulkes, Senior Marketing Strategy & Operations Manager at CoachHub
In today’s episode you’re getting deep into Marketing attribution models. A never-ending story, that we continue with our guest, Daniel Foulkes from CoachHub.
What you’ll learn in this episode:
Marketing attribution model at CoachHub
Getting started with a marketing attribution model
Tech stack & CRM set up for attribution models
You can find more information about Daniel here:
https://www.linkedin.com/in/danielfoulkes/
RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/
Marker:
(00:00:00) Introduction
(00:05:10) Sales & Marketing alignment
(00:09:13) Marketing attribution model
(00:15:45) Getting started with an attribution model(00:23:45) Limitations of attribution models
(00:29:38) Tech stack & CRM set-up
(00:41:50) Final advice
View all episodes
By WeflowIn today’s episode you’re getting deep into Marketing attribution models. A never-ending story, that we continue with our guest, Daniel Foulkes from CoachHub.
What you’ll learn in this episode:
Marketing attribution model at CoachHub
Getting started with a marketing attribution model
Tech stack & CRM set up for attribution models
You can find more information about Daniel here:
https://www.linkedin.com/in/danielfoulkes/
RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/
Marker:
(00:00:00) Introduction
(00:05:10) Sales & Marketing alignment
(00:09:13) Marketing attribution model
(00:15:45) Getting started with an attribution model(00:23:45) Limitations of attribution models
(00:29:38) Tech stack & CRM set-up
(00:41:50) Final advice
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