Less Chatter, More Matter: The Communications Podcast

#28 The 4 Cs of effective communication


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On this week's podcast, we dive into one of my most-asked-about topics: what makes communication effective and how can I improve my own communication skills?

Off the back of these queries, I developed the 4 Cs of effective communication framework to help you develop communication in a way that is clear, concise, considerate, and connected. With these 4 Cs in mind, you can start to judge for yourself whether or not your comms are hitting the mark!

Because when we're effective in our communication, it's easy to measure our impact as our audience will be doing exactly as we intended, and we'll be achieving our 'know, feel, do' objectives. 

So what do these 4 Cs look like in practice? That's what I'll be getting stuck into with this episode.

Let's get into it.


Links mentioned in this episode

  • Blog post: 4 Cs of effective communication
  • Lisa's LinkedIn: Lisa Partridge LinkedIn profile
  • Lisa’s business: SIXCOMMS
  • Podcast: Episode 17 - How to write concisely without losing friends
  • Podcast: Episode 23 - 5 key communication skills leaders must master

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Less Chatter, More Matter: The Communications PodcastBy Mel Loy


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