Branding is about feeling out the terrain, not planting a flag, according to Nikita Walia, who joins us to talk about getting brand strategy out of the PDF and into the real world.

28 – U.N.N.A.M.E.D.: strategy is a map, not a shortcut

Private View(s) - a podcast showcasing ideas and opinions inside the world's most exciting creative agencies and brands, made possible by ASK US FOR IDEAS.
 
At AUFI, we've been lucky enough to have spent nearly a decade introducing some of the most interesting, forward-thinking brands to some of the smartest and most visionary creative teams in the world.
 
In this podcast, we shine a light on some of these people – sharing a fraction of the inspiring conversations that we’re lucky enough to listen in on every day. This isn’t just about the work, but the why, the how and the who.
 
ASK US FOR IDEAS (AUFI) helps the world's most ambitious brands connect with a collection of the best and most exciting creative agencies from around the world.

Arts

Private View(s) - a podcast showcasing ideas and opinions inside the world's most exciting creative agencies and brands, made possible by ASK US FOR IDEAS. At AUFI, we've been lucky enough to have spent nearly a decade introducing some of the most interesting, forward-thinking brands to some of the smartest and most visionary creative teams in the world. In this podcast, we shine a light on some of these people – sharing a fraction of the inspiring conversations that we’re lucky enough to listen in on every day. This isn’t just about the work, but the why, the how and the who. ASK US FOR IDEAS (AUFI) helps the world's most ambitious brands connect with a collection of the best and most exciting creative agencies from around the world.

Share 28 – U.N.N.A.M.E.D.: strategy is a map, not a shortcut

Sign up to save your podcasts

28 – U.N.N.A.M.E.D.: strategy is a map, not a shortcut

28 – U.N.N.A.M.E.D.: strategy is a map, not a shortcut

More shows like Private View(s)

The Design Of Business | The Business of Design

The Daily

The Business of Fashion Podcast

The Diary Of A CEO with Steven Bartlett

On Strategy Showcase

The Debrief

Tetragrammaton with Rick Rubin