Joe and Tom are joined by Michael Schreck, CEO and Co-Founder of Collegiate Sports Management Group (CSMG). Driving business growth for several athletic conferences and schools, Michael provides an assessment of the NIL era on its one year anniversary. He discusses the ROI of NIL deals, deliverables for student-athletes, NIL-related education programs, and much more. Working with hundreds of colleges, Michael describes the incredible growth of the Esports market at the collegiate level. He explains CSMG’s role in the commercial growth related to Esports, highlighting the biggest esports tournament CSMG organizes through their EsportsU vertical. Michael also talks about the recent college football conference realignment with USC and UCLA leaving the Pac-12 to join the Big Ten, discussing the underlying business reasons that may have led to the realignment.  You do not want to miss out on this engaging and insightful episode on The CUSP show. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Yash Agarwal ’22 (@yashagarwal655), Sam Marks ’22, and Connor O’Neill ’22, with Jillian Quinn ’22 (@JillianMQuinn) and Dominique Smith ’22 managing social media efforts.

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