March 23, 2022

280: Capturing Your Client’s Words: Copywriting Secrets with Sarah Talbert

42 minutes

Today’s conversation is all about getting your message out to your clients through the world of copywriting. You will learn some tips and tricks to find your voice and use it to bring your message across to those who need to hear it. Join us to learn how to get your message out so that it truly resonates with your audience!

Finding the voice of ideal clients for business owners across the US and Canada, Sarah Talbert is the copywriting strategist trusted by six and seven-figure business owners alike. Founder of Sandbar Marketing, Talbert has developed a proven research process to truly dig out the language of an ideal client, research their behaviors, and turn it into copy for everything from websites to social media. In today’s conversation, Sarah dives into the process of effective messaging. She explains how to the right language to resonate with your prospects and make your clients feel heard and understood.

Show Highlights:

• Sarah shares her journey and explains what lights her up about copywriting.

• The framework Sarah uses to help her clients find their voice and make their messaging more effective.

• Finding your voice for different pieces of your messaging.

• Your voice needs to be more succinct for your website and sales pages.

• Do your storytelling and explain why people would want to connect with you in your emails.

• Speak from your values on your sales pages. That can drive the language you use.

• Things you need to be aware of when it comes to your audience voice.

• How to add an extra layer of value by raising revenue from testimonials.

• Third-party interviews often allow people to be more honest about their experiences.

• Some tips for gaining clarity around the kind of transformation your client is looking for.

• Sarah shares the PAS (Problem Agitate Solution) copywriting formula for improving copy technique for posts or blogs.

• Strategies for gaining consistency and flow around giving content.

• Great tips for stepping into your space and owning your piece of the market.

Resources:

Write better headlines

Sarah’s website

Sarah on Instagram

Sarah Talbert on LinkedIn

I’m enrolling for my next mentor program! Find out more at STaR Coach Show.

Mentioned in this episode:

Enroll More Clients: Clarity Sprint

Do you love coaching, but when it comes to enrolling clients, writing your bio, or posting online, you freeze? Or fall into “coach speak” that doesn’t actually connect?

That’s not a you problem. It’s a messaging problem—and it’s costing you clients.

Join me for my free, live five-day experience: Enroll More Clients: Clarity Sprint. From March 16–20 at 9 a.m. Central, I’ll help you get crystal clear on your ideal client, refine your message so it actually resonates, and create a confidence statement that makes booking a call the obvious next step.

No fluff, just clarity, you can use immediately.

Grab your free spot at:

https://starcoachshow.com/5day

Enroll More Clients: Clarity Sprint

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you.

I’m enrolling coaches now for my Spring Mentoring Program. Some are here for credentialing hours. Others are here because they want to become the coach their clients rave about.

Inside the program, we work on your actual coaching.

You’ll hear yourself differently.

Learn from other coaches.

Develop more presence.

And ask questions that create real transformation.

If you’re ready to deepen your skills and your impact, I’d love to support you.

Learn more at starcoachshow.com/mentor

I’d love to work with you.

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By Meg Rentschler

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