282. A great product on a shelf isn't enough anymore—brands that win build communities, not just distribution. In Day 10 of 30 Days to Profitable CPG Growth, I explain why owning the customer relationship is the difference between churn and loyalty. You'll learn how engaged communities unlock deeper insights, stronger innovation, and more effective retail strategies—and why brands without community are flying blind. This episode shows how connection fuels predictable, profitable growth.

Building a loyal customer community is crucial for brand growth. Simply placing a product on a store shelf doesn't provide valuable customer insights, making it difficult to market effectively. By understanding customer behavior and needs outside of retail, brands can tailor their messaging, innovation, and retail strategy, leading to increased sales and customer loyalty.

Action step: create one ritual: weekly Q&A, founder email, or insider drops. What ritual could you commit to weekly?

For additional inspiration listen to the following Bulletproof Your CPG Brand podcast episodes:

🎙️ Fixing Our Broken Food System By Embracing Nature, Chloe Sorvino with Forbes

🎙️ The Impact of Regenerative Organic on Brand Sales Growth, Matthew Caspersz with Cha's Organics

🎙️ 75 Disruptive Start-Up Revived A Dying Category Strategy, Joel Clark with Kodiak Cakes

🎙️223 How To Boost Shopper Engagement And Explode Sales Effectively, Oli Bridge with bonjoro

Day 10 of the Free 30 Days to Profitable CPG Growth

Tip of the day: Welcome shoppers into your community. Embrace them. Tell them how much you appreciate them. Invite them to co-create new products and become a part of your brand

You can get the episodes free guide and todays show notes at: RetailSolved.com/session282