Are you creating a book or a program? Do you wonder how you can get someone to buy it? This week, Kathi talks with author and marketing strategist Erin MacPherson about how to define your goals and make a plan to get there.

In this podcast you will learn the three key aspects of your marketing plan:

• The Scoop: What do you want to accomplish? • The Target: Who is your audience and what do they need? • The Goal: How do you want people to respond to your content?

Listen in and transform your wishes and wants into “I will” statements. Kathi and Erin share from experience how to create awareness of your product, engage with your audience, and really begin to nurture those you have been called to serve.