283. Shoppers don't connect to features—they connect to stories. In Day 11 of 30 Days to Profitable CPG Growth, I break down why storytelling is the most powerful skill a founder can develop. You'll learn how human-centered stories build belief, why your customer—not your brand—is the hero, and how to translate your WHY into a selling story that drives loyalty and repeat purchase. This episode shows how great storytellers turn everyday shoppers into passionate brand evangelists.

Storytelling is a powerful tool for building a brand that resonates with customers. By understanding your customer's internal dialogue and articulating your brand's value proposition, you can create a compelling story that positions your product as the guide to their success. This approach fosters loyalty, advocacy, and ultimately, brand growth.

Action step: write your story in 3 lines: problem → promise → proof. Is your story consistent everywhere?

For additional inspiration listen to the following Bulletproof Your CPG Brand podcast episodes:

🎙️ 52 Selling With a Master Brand Storyteller Strategies, Jon Sebastiani with Sonoma Brands

🎙️ 8 Brand Building Strategies for Lasting Success, Joel Warady with Enjoy Life Foods

🎙️ 102 Sales Success Begins With Storytelling Techniques, Beau Haralson with Human Design

Day 11 of the Free 30 Days to Profitable CPG Growth

Tip of the day: Become a consistent and impassioned master storyteller. Shoppers want personalization which begins with a human focus. Stories that resonate and connect with shoppers inspire brand evangelism and fierce loyalty

You can get the episodes free guide and todays show notes at: RetailSolved.com/session283