284. If shoppers can't find your product, they can't buy it—no matter how strong your story is. In Day 12 of 30 Days to Profitable CPG Growth, I explain why friction at shelf quietly kills velocity and how to remove it. You'll learn how to map the shopper journey, use market-basket insights to guide merchandising, and translate storytelling into shelf clarity retailers care about. This episode shows how making your brand easy to find and easy to buy drives trust, loyalty, and repeat sales.

To increase sales and build customer loyalty, brands must make their products easy to find and purchase. This involves understanding the shopper's buying journey, identifying complementary products, and strategically placing products in stores. By removing friction and confusion from the shopping experience, brands can create a seamless journey that encourages repeat purchases and strengthens retailer relationships.

Availability beats awareness.

Action step: audit friction: search, shelf placement, OOS, PDP quality. Where is it hardest to buy your brand?

For additional inspiration listen to the following Bulletproof Your CPG Brand podcast episodes:

🎙️ 68 Proven Strategies to 2x Your Loyal Shoppers Easily

🎙️ 104 Essential New Item Checklist for Launching Products

🎙️ 144 Creative Disruptive Retail Strategies to Win Customers, Mike Fogarty with Choice Market

Day 12 of the Free 30 Days to Profitable CPG Growth

Tip of the day: Confusion pushes shoppers away. The customer journey needs to be simple and straight forward. Help lead shoppers to the resolution of their problem and you will win them for life.

You can get the episodes free guide and todays show notes at: RetailSolved.com/session284