Tom is joined by Ian Tupper, who is the Senior Group Manager of Strategic Environmental Partnerships and New Climate Tech Business Initiatives for Hyundai and Genesis in North America. A Columbia University Sports Management graduate with a track record of cultivating strategic partnerships with marquee organizations such as Ferrari, Formula 1, and Formula E, Ian shares his incredible career trajectory and how he combined his passion for automobiles and his interest in sustainability to advance his career. Ian shares his thoughtful insights on the current state of the motorsports industry and how international racing organizations are already transforming to cater to the needs of future generations, viz-a-viz sustainability, contextualization, and event production and broadcast. He also talks about his role at Hyundai and Genesis, where in addition to manufacturing industry-leading electric vehicles (EVs), the company is trying to build an all-encompassing, environmentally friendly ecosystem for people’s homes. Ian also weighs the opportunities and challenges posed by the current shift towards electrification in the automotive industry. You do not want to miss out on this engaging and insightful episode on The CUSP show. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Yash Agarwal ’22 (@yashagarwal655), Sam Marks ’22, and Danny Hagenlocher, with Jillian Quinn ’22 (@JillianMQuinn) and Dominique Smith ’22 managing social media efforts.

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