Retail Gets Real

286. How Ikea is helping customers visualize new spaces


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Ikea’s latest cutting-edge technology allows customers to visualize Ikea products in their own homes. On today’s show, Thomas Fenrich, VP of digital product U.S., talks about Ikea Kreativ, a new technology that combines decades of Ikea life-at-home expertise with the latest developments in spatial computing, machine learning and 3D mixed reality technologies.

Learn more at retailgetsreal.com.

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Retail Gets RealBy National Retail Federation

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