Today I’m talking to Alei Merrill with Alei International in Eagle Idaho.

Alei is a top agent in her market selling the most expensive homes in her market running her business under her personal brokerage alongside her 2 of her daughters. 

Before Alei was a real estate agent, she founded and ran a school and started and ran a travel agency of travel agents that had 4 offices she ran. All of that and, by the way, she was raising her 5 children.  

And that just touches the surface.  Her 5 children became passionate entrepreneurs who made  their way through school running their own small businesses. 

Alei shares that her focus and passion in all of her businesses has been listening to her clients and creating the experience for them that they are looking for whether in education in the school she founded, in travel in her travel agencies or what better than in their homes, hence her career in luxury real estate today. 

Most insightful from Alei was her clarity on her relationships with her clients and how she gets to the bottom of one of the greatest challenges we all find as real estate professionals, breaking through their barriers to guide them in making the right and the best purchase or sale that they come to us for. 

Today, Alei and talk about her story, the lessons, powerful insights and all in all, 
How to Eliminate Struggle and Thrive

• 00:00 - Alei Merrill: How to Eliminate Struggle and Thrive
• 00:40 - Alei’s story 
• 02:16 - Reaching success
• 10:21 - Knowing your vision 
• 15:25 - Navigating emotions
• 16:44 - Alei’s first transaction
• 20:54 - Opening a brokerage
• 26:29 - How to commit and reach the next level
• 28:46 - Alei’s biggest ‘aha’
• 30:37 - Her greatest lessons or experiences
• 40:02 - The elements of being successful
• 44:48 - A story about handling challenging situations
• 53:37 - The key components of your relationship and conversations with sellers
• 01:03:21 - How to make working with family work
• 01:07:13 - Creating experiences for your clients
• 01:07:36 - The Final 3

People/Resources Mentioned- 

• Website
• Living in Eagle Idaho
• BreakthroughLuxury™ Coaching
• Sotheby's International Realty
• The Tim Ferriss Show

Books-

• Tribe Of Mentors: Short Life Advice from the Best in the World by Tim Ferriss & Kaleo Griffith 
• The Power of Thoughts by Swami Vivekananda

Quotes-

You have to have failed to have success.

Failure is a gift. You have to look at it that way instead of just shutting down.

Most successful people have failed more times than a loser. That's how they became successful.

Ask a lot of questions. Communication is our number one quiver in our little box of tricks.

Jere interviews the world’s most renowned and best real estate agents around the country and the world.
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