From a professional development perspective, you should always be learning: listening to podcasts, reading books, connecting with internal colleagues, following useful people on Medium and LinkedIn, and so on. Did we mention listening to podcasts? Well, THIS episode of THIS podcast is not really about that kind of learning. It's more about the sort of organizational learning that experimentation and analytics is supposed to deliver. How does a brand stay ahead of their competitors? One surefire way is to get smarter about their customers at a faster rate than their competitors do. But what does that even mean? Is it a learning to discover that the MVP of a hot new feature…doesn't look to be moving the needle at all? Our guest, Mårten Schultzberg from Spotify, makes a compelling case that it is! And the co-hosts agree. But it's tricky.

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