This week I’m breaking down one of the most common training mistakes I see when athletes transition from a growth phase into prep — failing to shift the mindset around progressive overload. The goal of your training changes the day prep starts, and if your program and your expectations don’t change with it, you’re going to spend the entire prep fighting yourself. I’ll walk through what that shift actually looks like mechanically, how to manage load as the deficit deepens, and why letting go of the PR mindset isn’t a step backward — it’s the whole point.

Then I’m getting into something I’ve wanted to address for a while — cookie-cutter coaching and why it’s one of the industry’s most accepted and least talked about problems. High client volume, templated programs, and championing the small percentage who succeed while quietly ignoring everyone else isn’t coaching — it’s a numbers game. I’ll cover what real individualized coaching actually requires, what the red flags look like from the athlete’s side, and what you should expect from anyone you’re paying to guide your prep.