Joe is joined by Saurav Banerjee, Managing Director & Founder of MyySports, at the Columbia Sports Management Conference 2022. A veteran in the media industry and a former venture capitalist, Saurav shares the massive opportunity he saw in the Indian sports ecosystem that could empower youth by offering creator tools that can enable them to capture and broadcast their sporting journeys. He discusses how their user-generated sports content platform can give exposure to millions of athletes to showcase their talent, building a robust community for the sports-hungry audience. Saurav further expands on their platform's "medium" effect, which can enable International Sports Leagues to gain viewership in India and, conversely, provide media exposure to some of the less popular Indian sports to the global audience. As an entrepreneur, Saurav points out the key difference between the value and valuation of a business, explaining his "ESPD" mantra in building businesses. You do not want to miss out on this engaging episode on The CUSP show. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Yash Agarwal ’22 (@yashagarwal655), Matt Hornick ’23 (@MNHornick), and Cindy Li ’23, with Jillian Quinn ’22 (@JillianMQuinn) and Marco Vonderheide ’23 managing social media efforts.

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