This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

AA Smartfuel is a fascinating loyalty programme in New Zealand, designed to delight customers with the opportunity to earn a free tank of fuel!

This short show explains the key success factor for the coalition programme, which now boasts more than forty partners, and ensures consumers can achieve meaningful fuel savings from their everyday spend.

Listen to learn this unique case study from perhaps the most active loyalty market in the world.

Show Notes:

1) AA Smartfuel New Zealand

2) Ian Sutcliffe - Co-Founder AA Smartfuel

3) Jordan Tran - Marketing Manager at AA Smartfuel

4) Let's Talk Loyalty Episode 141: Loyalty Excellence and Innovation with AA Smartfuel New Zealand