March 03, 2025

#294 How To Build a Million-Dollar Fitness Empire With Brandon Carter

1 hour 59 minutes

Today’s guest is Brandon Carter, a self-made entrepreneur, fitness mogul, and the man behind the "Keto King" brand. From modeling for Nike and Adidas to coaching millions on fitness, nutrition, and business, Brandon has built an empire by mastering discipline, mindset, and high-performance habits. In this episode, we dive into his keto journey, why keeping your goals private is key, and how outworking yourself leads to success.

In this episode we talked about parenting, organization, and the impact of money, along with the most valuable lesson you can teach your kids. Brandon shares how he earned his first million, the “Immersion” strategy, and why hobbies, supplements, and even nicotine play a role in peak performance.

From breaking bad habits to Neuralink and the future of tech, this episode is packed with hard-hitting insights. If you’re serious about leveling up in fitness, business, and mindset, you don’t want to miss this one!

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As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market.

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https://www.instagram.com/kingketo

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https://www.youtube.com/@HighLifeWorkout

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Timestamps:

00:00 - Introduction

0:04:19 - Starting with the Keto diet

0:21:23 - The future with Neuralink

0:24:47 - Brandon's take on parenting and organization

0:35:52 - Why you should keep your goals to yourself

0:39:23 - Outworking yourself until success

0:45:27 - How did Brandon meet his girlfriend?

0:50:03 - The impact of money on people's lives

0:55:56 - The most valuable lesson you can teach your kids

1:01:08 - The big life-changing events for Max and Brandon

1:11:46 - Earning the first million

1:19:13 - Why everyone should have a hobby

1:26:03 - How to break bad habits

1:32:02 - Using supplements for work and focus

1:38:48 - Benefits of nicotine

1:40:55 - Brandon's 'Immersion' strategy

1:58:15 - How to find Brandon?

...more

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By Maximilian Tornow

4.7

3737 ratings